How Can Small Businesses Use Twitter As A Marketing Tool

Oupa Baloyi

According to research, Twitter is said to be one of the most popular social media platforms, with over 300 million active users logging in at least once a month. The question is, how do these facts make you feel as a small business owner? Jump on the opportunity to utilise it because that is exactly where your customers are.

Unlike other social media platforms such as Facebook, Twitter has a 280-character limit is in its language called tweets. This simply means that Twitter users, in this case, the marketing team from small businesses, will have to be as concise as humanly possible when they write messages for advertisements.

One of the interesting things about Twitter is that you can synchronise it with other social media platforms such as Facebook, and Instagram, just to mention a few. This article will give you the lowdown on the benefits of incorporating Twitter into their business marketing strategy.

Join Twitter Spaces

Twitter introduced a new feature called Spaces. This feature allows users to have live audio conversations on the platform. The marketing team from small businesses could host these conversations in an audio chat room called a “Space” and invite other users to participate. If someone they follow is hosting Space or a Speaker in one, it will show up as a purple bubble at the top of your timeline for the duration of the conversation.

Business owners can weigh in on these platforms and get to introduce their business to the Spaces participants. They can alternatively host their own Spaces where they will have more leverage to talk about the kind of services they render. However, there is a prerequisite to hosting Space. Users need to have 600 followers or more to be able to host Spaces.

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One of Twitter’s strengths lies in advertising. When website visitors accept cookies, they can see the advertisements of your services on their social media platforms bubbling up. Twitter houses a couple of advertising platforms such as Promoted Tweets, Promoted Accounts, Promoted Trends, and marketing tools such as Promoted Video, Twitter Amplify, and Mobile application promotion, just to mention a few. Never underestimate the power social media platforms such as Twitter have for business, especially when you are still growing it.

Enhance Web Traffic And Seo

Not having social media platforms such as Twitter is a limitation to the visitors of your website. What is more interesting about Twitter is that when small businesses link to their company’s website on Twitter, they drive more traffic to their website. The more people you get to your website, the better the chances of people reading in-depth descriptions of your products and services.

With the usage of Google Analytics and CRM such as Hub Spot, you can able to see which segment of your website your Twitter followers visit and spend most of their time. This could make it a breeze for small business owners to turn those followers into customers and cater to their desires.

Aside from a traffic web boost, Twitter can enhance SEO. It is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines.

Use Hashtags

A hashtag is the most powerful tool on Twitter. It would be indelicate of us not to mention hashtags when we were explaining the benefits of incorporating Twitter for the growth of your business. Hashtags drive engagement and traffic. If you want to increase the visibility of your content beyond your followers, you need to employ hashtags.

Customers can know about your brand when you use the hashtag. What many clever brands do these days is that they take advantage of trending topics to contribute to the conversation or sell their products. Checking what is trending every day helps a lot and it can help your brand gets noticed easily.

Engagement With New And Old Customers

Twitter is a great place to interact with your new and old customers about the content you may share. For instance, when you post something on your Twitter, customers could ask questions about how they could get those services and other things.

One other thing that can help enhance engagement with is by updating followers on new products and discounts. This is the interesting part, among others about having Twitter. Now that you know how can you use Twitter as a marketing tool, you need to find an expert who can help you with the ins and out of your Twitter account Page. Hulisa is at your disposal if you need any assistance. We have marketing specialists who have a good head on their shoulders about different marketing and advertising tools. Feel free to book a free consultation right away. For more information, visit www.hulisa.co.za.

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