If you want to know how users of your website find their way into it, how they use it, how long they stay on the website, and which segment of it they frequent, Google Analytics is the tool to employ. By the way, Google Analytics is a free website analytics service offered by Google that reviews how you are doing online.
The interesting thing about Google Analytics is that you do not need to fork out a dime for it, since it is free. It is pointless to be in about who is visiting your website and where are they visiting it from.
Google Analytics can help you turn those visitors into customers. In fact, Google Analytics could be utilised as a marketing tool. Hulisa sketches out for you the reasons why Google Analytics is important for your small business.
Clear Understanding Of Client Behaviour
The behavior of customers is constantly changing. Google Analytics offers you an opportunity to make sense of how users, visitors, and customers use your websites. Small business owners can derive a lot of benefits from understanding how their customers behave and it can contribute significantly to the optimisation of business performance. If utilised effectively, Google Analytics will help you to pave plans for better customer retention.
Target Audience
By using Google Analytics, small business owners can able to define their target audience. The website grows through the engagement of its audience, hence it is important to utilise Google Analytics to define your target audience.
Google Analytics gives important demographic information about your current visitors and customers. People have different interests, so Google Analytics’ interests play a big role in classifying visitors and customers based on their interests.
Improve Search Engine Optimisation
You cannot talk about Google Analytics without making mention of Search Engine Optimisation. What is SEO? Well, it is the process of improving your site to increase its visibility when people search for products or services related to your business in search engines.
Google Analytics plays a significant role in making SEO even more efficient and effective in helping small business owners grow their businesses in leaps and bounds. Another great role GA plays in SEO is that it helps improves overall website performance.
Rundown of how to set up Google Analytics on your website:
- Sign in to Google Analytics with your Google account
- Click the Admin button on the bottom left sidebar of your dashboard
- Select an account or create an account
- Click on the dropdown menu to create a property
- Click on Website and add your site’s name and URL
- Choose your industry
- Choose your time zone
- Click on Get Tracking ID
Now that you know all about the benefits of using Google Analytics, you need to find an expert who can help you with the ins and out of Google Analytics. Hulisa is at your disposal if you need any assistance. For more information, visit www.hulisa.co.za.
