Do Small And Medium-sized Enterprises Really Need CRM?

Oupa Baloyi

Without a Customer Relationship Management system in place in your business, business owners need to ask themselves what will they utilise to scale their businesses. Studies conducted by Forbes aptly indicate that companies with a fully utilised CRM system can increase sales by 29%.

SMEs generate a sizeable chunk of customers regularly which may turn out to be difficult to manage. This is exactly where the CRM system weighs in to lend a hand when it comes to effectively managing clients and customer data. This article will provide a lowdown of why SMEs need to utilise CRM for their business survival.

Organisation Of Business Data

CRM plays a beneficial role in terms of integrating and organising customer data and company leads. It puts all important information in one place so that I can be manipulated with ease by business owners.

With CRM, business people do not have to create another system to keep large data organised. You do not have to expend much effort to trace the history of communication with customers since it integrates everything in one place.

Business Growth And Profitability

Founder of Smart Hustle Magazine Ramon Ray once aptly said: “The only way you do not need CRM is if you have a very, very small business with five clients, maybe ten. Then you may be able to get by with something like Google Contacts.

But as you grow, you’re going to need something more sophisticated.” It is only through CRM that business owners can scale their businesses and ascertain whether the business is growing fast or at a snail’s pace.

Marketing specialists at Digital Leaders are no longer sweating about tracking their billing processes and instead concentrate on activities like strategising product discounts, client returns, and shipping costs.

CRM has made the job of accountants at Luvline Business Solutions a breeze, through CRM bookkeeping systems are injected with power and lighting speed and can weave magic in terms of furnishing accurate financial reports and reporting.

Save And Safeguard Data

Why save data in risky places such as laptops, USBs, and other places of storage that have a risk of being attacked by viruses or even worst getting stolen? Losing data can prove to be a great setback. CRM allows small businesses to protect their data from being lost.

You may be wondering how it protects it from being lost, good question, isn’t it?  With a Cloud-based CRM, as your data remains on the Cloud Server, it guarantees data safety and so provides you with a protective cover against data loss.

CRM Supports Seamless Collaboration And Communication

CRMs make the collaboration between customers and business owners far easier. Hence, it is called customer relationship management. When it comes to communication, instead of interacting with a long list of all your customers, CRM does more in less time by keeping different lists and even automatically segmenting some customers into specific groups based on their purchases or other behavior. That is how CRM simplifies things for small businesses.

Needless to say, small businesses do need CRM. The above explains how beneficial it is to have CRM in place in your business. Communication and cooperation are two key things in business.

Through CRM, employees are no longer struggling to swiftly respond to clients’ queries. All small businesses aim to maximise profit and grow in leaps and bounds. CRM is readily there to make things easy for small businesses. In short, CRM is highly recommended for big as well as small businesses whose aim is to grow much bigger.

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