If you want to know how users of your website find their way into it, how they use it, how long they stay on the website, and which segment of it they frequent, Google Analytics is the tool to employ. By the way, Google Analytics is a free website analytics
As a small business owner, you may not be fully aware of the knowledge and experience your business is accumulating every day. This can lead to a lack of understanding about where and how valuable codified knowledge is stored. This is where information and knowledge audits come in. In this
Instagram is widely known as a platform for sharing personal experiences with friends and family. However, many people are unaware of its potential as a powerful marketing tool for businesses. In this article, we will explore how Instagram can be utilized by small businesses to boost their online presence, connect
According to research, Twitter is said to be one of the most popular social media platforms, with over 300 million active users logging in at least once a month. The question is, how do these facts make you feel as a small business owner? Jump on the opportunity to utilise
Without a Customer Relationship Management system in place in your business, business owners need to ask themselves what will they utilise to scale their businesses. Studies conducted by Forbes aptly indicate that companies with a fully utilised CRM system can increase sales by 29%. SMEs generate a sizeable chunk of
According to the 2020 Practice of Now (PoN) survey, 91% of accountants believe technology delivers value to their business, and 58% said technology has improved efficiency and productivity. Technology is evolving at the speed of light, hence it is paramount in this day and age for accountants to be technologically
No one wishes to start something they expended a lot of effort from scratch, least of all, small business owners. Staff wants to have the advantage of knowing where to go with ease when they want to perform certain tasks. Having templates at your disposal makes it far easier to
Automation is slowly but surely creeping into small businesses and knocking on their doors. It is absolutely up to them to welcome it to their business if they fancy efficiency and error minimisation, a boost of productivity, among other things. For those who do not know what automation is, it
It begs the question: would companies ever consider the idea of working from home if it were not for the outbreak of coronavirus (COVID19)? Good question, isn’t it? As much as it has cast shadows in our lives, it made organisations think out of the box – conjuring up the
Almost every small business generates data regularly. It is sometimes hard to decipher the meaning of data and its usefulness and determine the direction it could give your business. Small businesses need to perform data analytics to make sense of data. What is data analytics? It is the process of