Free growth assessment
Alliance of Cool CASE STUDY
A bold WordPress portfolio site that gives Alliance of Cool's strategy, advertising, events and production work a coherent stage without flattening its personality.
THE CLIENT
Alliance of Cool brings together strategic thinking, creative production and a deliberately playful point of view. The site had to feel like the agency: confident, cultured and visually alive, while still making a broad range of services understandable.
Visit the live website ↗PROJECT BRIEF
A wide capability set can read like an undifferentiated list. The challenge was to preserve the agency's unconventional voice, organise its services and portfolio, and make the experience feel energetic without sacrificing clarity or mobile usability.
PROBLEM → SOLUTION
The visual direction was built around the client's reality. Every screen had to clarify the offer, create trust and make the next action obvious.
A wide capability set can read like an undifferentiated list. The challenge was to preserve the agency's unconventional voice, organise its services and portfolio, and make the experience feel energetic without sacrificing clarity or mobile usability.
Hulisa translated the brand into a custom visual system with electric blue depth, editorial spacing and expressive image treatments. A modular Elementor build supports service pages, portfolio work and strong contact moments, with Yoast providing the on-page SEO framework and GA4 prepared for measurement.
PHASE 01 / PLANNING
Discovery turns the business problem into a focused plan: audiences, service priorities, proof, page structure and the actions each visitor should take.
Open with the agency's point of view and memorable art direction.
Explain the thinking that makes the Cool approach distinctive.
Make services and selected work easy to browse.
End every relevant path with a human, low-friction invitation.
The working plan connects the primary audience to the most useful service information, supporting proof and one clear conversion action.
PHASE 02 / UI DESIGN
The approved plan becomes a responsive interface system shaped around Alliance of Cool. Typography, colour, imagery, content hierarchy and reusable components are resolved before development.
RESPONSIVE UI KIT / AOCAvenir keeps interface copy readable and practical.
PHASE 03 / RESPONSIVE BUILD
The approved interface is built as a responsive page system. Move horizontally through the finished captures to see how the design holds together across the site.
PHASE 04 / QA + DEPLOYMENT
Hulisa translated the brand into a custom visual system with electric blue depth, editorial spacing and expressive image treatments. A modular Elementor build supports service pages, portfolio work and strong contact moments, with Yoast providing the on-page SEO framework and GA4 prepared for measurement.
Before launch, the responsive layouts, content, forms, navigation, search controls and measurement paths are checked. The approved build is then deployed as a maintainable website foundation.
PRE-LAUNCH DISCOVERY CHECKS
SEO, AI visibility, AEO and GEO checks confirm that search engines and answer systems can understand the client, its services and the questions the new site can answer.
Set the priority questions, citation checks and service themes connected to Alliance of Cool.
Concise headings, explanations and FAQ-ready content create useful answer-engine signals.
Clear facts, service context and structured page relationships support machine understanding.
Entity clarityStrong
Answer coverageGrowing
Citation readinessClear
POST-LAUNCH MEASUREMENT
The new structure turns a broad creative offer into a browsable story. The indicators below reflect visible improvements in the live experience and should be paired with approved GA4 outcomes when a stable reporting period is available.
MORE CLIENT WORK
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