Free growth assessment
Sehunelo Consulting CASE STUDY
Omphile Sehunelo has over 20 years of governance, audit and leadership experience working with boards, councils and executive teams. Her website said almost none of it — and some of it said nothing at all. Hulisa rebuilt the site from the ground up to match the standard her clients expect.
THE CLIENT
Sehunelo Consulting is a Centurion-based governance advisory firm founded by Omphile Sehunelo — an MBA holder and Member of the Institute of Directors in South Africa with more than 20 years of professional experience. The firm works with boards, councils and executive teams on governance, audit readiness, strategic finance, leadership development and digital transformation.
Visit the live website ↗PROJECT BRIEF
Municipal procurement is scrutiny-driven. A board chair or CFO evaluating a governance adviser looks at the website before they pick up the phone. The existing site was giving the wrong impression — or no impression at all. Core pages were not loading their content and the credentials that make Sehunelo Consulting a credible choice were buried or invisible.
PROBLEM → SOLUTION
In governance advisory, trust is built before the first meeting. A site that fails to load its content doesn't just disappoint — it actively disqualifies.
The homepage hero text was not rendering. A visitor arriving at sehuneloconsul.co.za saw a header, a navigation bar and a stock photo — no headline, no value proposition, no reason to stay. The About page suffered the same failure. The Testimonials page displayed a "4.9 Google Reviews" badge but no actual testimonials. No meta descriptions, no Open Graph tags and no team biography appeared anywhere on the site. A contact page listed the wrong domain entirely.
Hulisa moved away from the Elementor dependency entirely and built a clean, fast custom site using Sehunelo Consulting's olive and gold identity. The homepage leads with the firm's value proposition and Omphile's credentials within the first scroll. Five service areas are structured clearly for procurement officers, board secretaries and municipal leadership. JSON-LD schema, Open Graph tags and meta descriptions were implemented on every page. A POPIA-compliant contact form replaced the broken original.
PHASE 01 / PLANNING
Discovery translates the business problem into a focused plan: who visits the site, what they need to decide, what proof matters most and how the contact path should work.
Lead with Omphile's 20+ years of experience and the firm's advisory scope across governance, audit and leadership.
Surface the frameworks — MFMA, PFMA, King IV, AGSA — that signal depth to a procurement-minded reader.
Give each of the five service areas enough structure for a CFO or board secretary to assess relevance quickly.
Close with a clear, POPIA-compliant contact path that makes the next step obvious and low-friction.
The working plan connects the municipal and board-level audience to the governance expertise and contact path they need to make a confident decision.
PHASE 02 / UI DESIGN
The approved plan becomes a responsive interface system built around Sehunelo Consulting's existing brand identity. The olive and gold palette carries authority without being cold — appropriate for a firm where expertise, relationships and trust drive every engagement. A clean serif and sans combination was chosen to reinforce the professional, people-centred positioning.
RESPONSIVE UI KIT / SEHUNELO
Clean serif display with DM Sans body — readable, professional, sector-appropriate.
PHASE 03 / RESPONSIVE BUILD
The approved interface is built as a responsive page system. Move horizontally through the finished captures to see how the design holds together across the site.
PHASE 04 / QA + DEPLOYMENT
Before launch, Hulisa ran through the full checklist: responsive layouts across devices, content rendering on every page, form submission and confirmation, contact details and domain consistency, navigation and link accuracy.
Meta descriptions, Open Graph tags and JSON-LD structured data covering the organisation, founder credentials, all five service areas and contact details were verified before go-live. The POPIA consent mechanism on the contact form was confirmed working. Analytics tracking was implemented to give the client visibility into how visitors are finding and using the site.
PRE-LAUNCH DISCOVERY CHECKS
SEO, AI visibility, AEO and GEO checks confirm that search engines and answer platforms can understand Sehunelo Consulting, its services and the questions procurement officers and board secretaries are asking.
Governance advisory, AGSA audit readiness and board support were the primary query clusters mapped to the new site's content structure.
Service descriptions, FAQ content and the About page were written to answer the specific questions a procurement officer or board chair would ask before making contact.
JSON-LD schema covering the organisation, founder credentials and all five service areas was implemented across every page — giving search and AI platforms a consistent, structured picture of the firm.
Entity clarityStrong
Answer coverageGrowing
Citation readinessClear
POST-LAUNCH MEASUREMENT
The rebuilt site gives Sehunelo Consulting a digital presence that reflects the standard of the firm's work — one that can support introductions, RFQ responses and procurement conversations with confidence. These launch-stage indicators are intentionally restrained until analytics data matures.
MORE CLIENT WORK
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