Free growth assessment
Haruss Trading & Projects CASE STUDY
A focused one-page WordPress website that presents Haruss's construction, procurement and business support capabilities with a direct path to an expert conversation.
THE CLIENT
Haruss Trading & Projects provides construction materials, procurement solutions, industrial products and business support services. The website needed to give this broad offer a disciplined structure and help procurement-minded visitors assess relevance quickly.
Visit the live website ↗PROJECT BRIEF
The service range spans administration, equipment hire, electrical supplies, workwear, precast concrete and related support. Without a clear hierarchy, buyers could struggle to understand the breadth of the offer or find the information most relevant to a live requirement.
PROBLEM → SOLUTION
The visual direction was built around the client's reality. Every screen had to clarify the offer, create trust and make the next action obvious.
The service range spans administration, equipment hire, electrical supplies, workwear, precast concrete and related support. Without a clear hierarchy, buyers could struggle to understand the breadth of the offer or find the information most relevant to a live requirement.
Hulisa designed a compact one-page experience with anchored navigation, expandable service details, proof points, a visual product gallery and repeated expert-contact moments. The custom black, white and gold identity keeps the presentation practical and recognisable across the full scroll.
PHASE 01 / PLANNING
Discovery turns the business problem into a focused plan: audiences, service priorities, proof, page structure and the actions each visitor should take.
Lead with the core construction, procurement and support proposition.
Use proof, mission and vision to frame reliability.
Organise service families with expandable, buyer-friendly information.
Close the journey with a clear expert-contact route.
The working plan connects the primary audience to the most useful service information, supporting proof and one clear conversion action.
PHASE 02 / UI DESIGN
The approved plan becomes a responsive interface system shaped around Haruss Trading & Projects. Typography, colour, imagery, content hierarchy and reusable components are resolved before development.
RESPONSIVE UI KIT / HARUSSAvenir keeps interface copy readable and practical.
PHASE 03 / RESPONSIVE BUILD
The approved interface is built as a responsive page system. Move horizontally through the finished captures to see how the design holds together across the site.
PHASE 04 / QA + DEPLOYMENT
Hulisa designed a compact one-page experience with anchored navigation, expandable service details, proof points, a visual product gallery and repeated expert-contact moments. The custom black, white and gold identity keeps the presentation practical and recognisable across the full scroll.
Before launch, the responsive layouts, content, forms, navigation, search controls and measurement paths are checked. The approved build is then deployed as a maintainable website foundation.
PRE-LAUNCH DISCOVERY CHECKS
SEO, AI visibility, AEO and GEO checks confirm that search engines and answer systems can understand the client, its services and the questions the new site can answer.
Set the priority questions, citation checks and service themes connected to Haruss Trading & Projects.
Concise headings, explanations and FAQ-ready content create useful answer-engine signals.
Clear facts, service context and structured page relationships support machine understanding.
Entity clarityStrong
Answer coverageGrowing
Citation readinessClear
POST-LAUNCH MEASUREMENT
The finished experience gives Haruss a credible digital capability statement that can support introductions and procurement conversations. These launch-stage indicators are intentionally restrained until approved analytics are available.
MORE CLIENT WORK
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